VW’s Emissions Admission – has this poisoned its reputation with customers?

The Volkswagen emissions scandal has been dominating the headlines, with questions being asked of the affect it could have on their medium and long-term impact reputation.

The majority of the coverage has been speculative, or simply looking at share price movement, so alva has produced a report based on the publicly-available data to provide an evidence-based perspective on this reputation crisis.

The drop in VW’s share price, its potential legal liability and resultant government probes are material risks which have been amply covered in reporting on the issue so far.

Where there has been a lack of real insight is on whether the issue itself will ultimately affect customer purchasing decisions.

Has the manufacturer of the “people’s car” now become the people’s pariah?

You can read the full report for free using the form to the right, but the key questions covered are:

• Is the VW emissions fraud issue a genuine concern for the customer stakeholder?
• How is this affecting customer perceptions of VW, stated peer recommendations of the company and intentions to purchase?
• What, therefore, is the likely effect on sales and where could VW focus its efforts to restore its customer reputation?

Download the full report for more analysis.