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Corporate Reputation

From an intangible, academic concept, the importance and understanding of Corporate Reputation has evolved into a central tenet of business success. Debate still persists over how to define Corporate Reputation, what process to use and which factors to take into account when trying to evaluate both reputation itself and its value. Here we unpack the alva view on what it is, how to measure it and how it can be leveraged as a strategic asset.

Corporate Reputation

All about Corporate reputation


1. What is corporate reputation?

From an intangible, academic concept, the importance and understanding of corporate reputation has evolved into a central tenet of business success. But opinions still diverge on what it is – we set out the definitive view of what Corporate Reputation means.

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2. What affects corporate reputation?

In order to build a strong corporate reputation, businesses need to understand what corporate reputation means, and how it is established. We assess the drivers of each company’s reputation and how they vary.

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3. What are the advantages of a good corporate reputation?

Every company wants a good corporate reputation, but what business benefits does it bring? We look at the advantages of building a reputation among different stakeholder groups.

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4. Building out your reputational capital

Any organisation with ambitions for longevity will bank capital in times of plenty, as protection against the spectre of hard times ahead. The same principle applies to building reputational capital to protect against future risks.

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5. What’s driving your reputation?

Understanding how to measure, map or score reputation is about knowing what drives it. Correctly interpreted and tracked, these drivers will allow organisations to predict, pre-empt, and effectively respond to events that could cause shifts in their reputational value.

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6. Ways to quantify reputation

Every organisation’s reputation makes up a fundamental part of their net worth – but how can a value be put on what has long been considered an intangible asset? The first step is to quantify that reputation.

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7. Corporate reputation management: 7 tips for success

Corporate reputation management is about influencing the perceptions of stakeholders rather than exerting top-down control and businesses need to put time and effort into developing a strategy.

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8. The future of corporate reputation

Covid-19 has been a catalyst for change, accelerating and emphasising reputational trends which had started to emerge with the new decade. We examine some of these trends and what they could mean for the future of corporate reputation.

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9. How to measure the cost of a bad reputation?

Damage to an organisation’s reputation can have many causes – from a sniping online review of a disappointing product to a viral video of criminal activity by staff – and just as many effects, scaling from a dip in share prices to a slide into bankruptcy; or more subtle, insidious consequences, attaching negative connotations to that organisation for years to come.

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Case studies

1. White paper: Why businesses need reputation intelligence

With growing evidence that reputation does affect financial value, Boards need to be more proactive in sanctioning enterprise-wide reputation programmes to ensure that this invaluable asset is managed correctly. A reluctance to act puts companies at risk of reputation crises. Thomas Cook is one company that has a particularly challenging year, with a number of...
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2. Executive Pay: Can the reputational risk of executive remuneration be mitigated?

Executive pay is an emotive and complicated issue which continues to dominate the headlines. Irrespective of whether executive pay is becoming more or less responsible, the fact is that it is a toxic issue. Over 67% of all content analysed by alva on executive pay is explicitly negative in sentiment. Our report analyses how companies...
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3. Quarterly Results: What Communications can and cannot control

The quarterly results announcement is one of the most scrutinised events in a firm’s annual calendar and typically involves a substantial investment of time, resource and coordination from the Communications and Investor Relations teams. But how much impact does Communications have on how the announcement is perceived both by media, analysts and the broader commentariat...
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4. What is the long-term impact of a cybersecurity breach on corporate reputation?

Cybersecurity has been ranked as the greatest risk to doing business in North America and the second biggest risk for the UK by WEF’s Global Risks Report 2016. In October 2015, TalkTalk suffered a major cyber breach, its third incident in 12 months. A year later TalkTalk received a record fine for the incident, so we...
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5. Executive Pay: Understanding the Reputational Risks and Privacy Risks

With the media spotlight once more turning to the controversial issue of Executive Pay, we have partnered with a leading international reputation and privacy consultancy to update and expand our 2016 white paper on board-room remuneration.  The report is designed as a practical, evidence-backed guide to assessing your company’s exposure to the reputational issues arising from executive...
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6. CEO Reputation vs. Corporate Reputation

With Cybersecurity and data breaches making headlines following high profile incidents at TalkTalk and now Vodafone, alva leveraged its content analytics engine to understand the reputational impact of such events and what lessons there are for companies planning for and responding to data breaches.
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7. Integrated Metrics: Driving Business KPIs

This white paper explains how your business can use integrated metrics to drive the board’s main business KPIs In recent years, the huge amount of digital media and communications have placed a significant strain on the Insight and Research function by providing a voice to a wide range of stakeholder groups, while also blurring the boundaries...
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