Media Intelligence

Organisations that effectively harness media intelligence understand, in real time, exactly what is being said about them, their competitors and their industry issues across all of media channels from print to broadcast to social media. They understand the impact of their communications activities, what level of visibility they have with target audiences, the share of meaningful conversation being absorbed by that target as well as the sentiment that is generated by their efforts.

What gets measured can get improved – by using media intelligence forward-thinking, data-driven organisations can optimise every communication they put out, tailoring it to the required audience and putting their message front and centre in the desired space.

alva Live is our 24/7 real-time, integrated monitoring and analytics platform which enables you to track your media and social media coverage with real-time access to all of the content that matters from millions of global sources. Harnessing alva’s industry-leading monitoring technology, alva: Live equips you with access to all your content in one place, combining the best of traditional and social media monitoring platforms.

Individual users can configure their own customised dashboards, tracking any one of thousands of pre-defined companies, people, brands and topics, while activating bespoke real-time alerts on different content configurations. Our intuitive, beautiful chart builder enables benchmarking against your peer-group, detailed sentiment tracking, as well as share of voice and key message analyses across multiple source types.

alva Metrics is a media analysis and evaluation solution covering all media channels – traditional, online, social, broadcast – to provide a true 360-degree view of how your company is being represented by the media, what’s working and what isn’t. alva Metrics combines the consistency and enormous throughput of our technology to ensure more reliable trend data with the contextualisation and qualitative skills of our sector analysts to tell the story of the analysis and answer the all-important “so what” question.

alva Metrics offers the big picture on how effective your communications are, by revealing share of voice, the sentiments evoked, and your position in the media landscape relative to competitors. It surfaces new opportunities to enhance the impact of any campaign by detailing how it could be better targeted, based on detailed understanding of the impact of key messages and spokespeople as well as the types of outlets amplifying your messaging.