The UK energy industry faces a period of dramatic change as it responds to the challenges posed by the transition to a low-carbon economy and the Government’s future energy policy. At stake is the country’s future energy security.
As a result, major debates around the issues of renewable energy generation, decentralised supply, pricing, smart grids, and nuclear new-build are ongoing in the media as energy providers, regulators, ministers and consumers make their opinions heard.
So the way that the energy companies communicate with their stakeholders during this controversial, costly and disruptive, period will be critical to their success in manoeuvring successfully through these challenges with their businesses and reputations intact.
Latest technology allows full analysis of issues
Using the latest analytical techniques, Alva evaluates all media coverage of the issues facing the industry and measure its impact on the reputation of the energy companies involved. As well as monitoring traditional media, Alva reviews more than one million sources of data in real-time, including the internet, blogs, Twitter, brokers’ notes and social media channels.
Read the full article on Modern Utility Management.
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