The Ultimate Guide to Media Analysis

The ability to know what’s being said about your organisation, when, where and by whom, is a useful weapon in the communications team’s arsenal. Turning the results of this media monitoring into actionable data is an even more powerful one. That, in essence, defines media analysis.

Media monitoring, social listening and news clipping are all useful practices, but without analytics, their value is time-limited. Crunching the data of all types of content gathered by
media monitoring applications opens up a wealth of insight into how your organisation is viewed, where you sit alongside your competitors, and what the biggest trends affecting your sector are. Author, channel, topic, message and sentiment analysis all form part of the overall solution.

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