Report: Cybersecurity and the risks to reputation

With Cybersecurity and data breaches making headlines following high profile incidents at TalkTalk and now Vodafone, alva leveraged its content analytics engine to understand the reputational impact of such events and what lessons there are for companies planning for and responding to data breaches.

This report analyses the issue of data breaches using over 12 months’ worth of data for TalkTalk, Sony, Barclays, RSA, LV= and the Carphone Warehouse.

The analysis is of 1.5+ million pieces of publicly-available content including traditional media (print, broadcast, online and subscription sources), social media (Twitter, blogs, forums and social networks), surveys and analyst reports.

The key questions covered are:

• What is the measurable impact of data breaches on corporate reputation?
• How have data breaches affected different companies – is the effect uniform?
• What are the variables that affect how damaging a data breach is to reputation and what can companies control to limit reputational damage?

Download the full report to discover more about the short and long-term impact of a data breach.