A.I. in Financial Services – Where is the White Space?

In recent conversations with some of the world’s leading Financial Services firms, Artificial Intelligence (A.I.) has bubbled up as a recurring theme. So our alva Insight Analysts conducted a white space analysis to shed light on the key questions that concern consumers when it comes to A.I. in Financial Services.

Understanding where this A.I. “white space” exists can open new opportunities for firms to engage with their customers and inform key initiatives on the topic – from brand amplification and content campaigns to product innovation, corporate strategy and risk management. See more about the potential business benefits and impacts of A.I. in the Harvard Business Review’s, The Business of Artificial Intelligence.

Following are the results of our analysis, including the questions most frequently asked by Financial Services consumers in relation to A.I. and a comparison of two key areas of interest: Machine Learning vs. Deep Learning. Spoiler alert: Deep Learning represents a white space, as it is rarely discussed by Financial Services firms, yet ranks in the top five most commonly asked questions by their consumers. Take a look below…

Find your white space.

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